Kim Kardashian Celebrates ‘Waffle’ Underwear With Breakfast Syrup

Kim Kardashian went full “waffle” as she posed surrounded by endless stacks of the breakfast food back in 2020. Ushering in a new drop from her SKIMS brand, the billionaire mogul sizzled in stretchy nude underwear, delivering another eye-catching shoot that definitely matched the product. Pouring syrup over her buttered waffles as she flaunted her curves, Kim reminded fans of her businesswoman streak, posting one year after the 2019 launch of her shapewear brand, one that’s since become a $4 billion empire. The images are still popular and have been reposted to a dedicated Instagram fan account just three days ago.

Scroll for the photos. Posing from a diner with brown booth seating and retro tiled walls, Kim got busy playing waitress as she modeled her brand’s latest offerings. Flashing her cleavage in a tight tan bralette in stretchy waffle fabrics, the 43-year-old peeped her abs as she wore matching sweatpants, but there was far more to see than just the reality star in her undies. Using one hand to pour syrup over a delicious-looking waffle stack, Kim posed amid plenty more, even adding stacks of chocolate-chip pancakes on a shelf behind her.

Looking tan and wearing her dark locks down and crimped, Kim Kardashian added a snaking gold necklace and a choker-style one, also keeping glam as she wore tinted shades. Sporting plenty of matte makeup, the mom of four flaunted her contoured features, with fans just about seeing her gold earrings.

In her Instagram caption, Kim wrote: “COMING SOON: WAFFLE — new, ultra-soft brushed waffle loungewear designed for stay-at-home style and comfort.”

Showing off her weight loss and the OG curves she’s maintained, Kim Kardashian turned heads with this 2024 snap, going close up and letting her bombshell body do the talking. Rocking yet another tight two-piece from her SKIMS brand, the ex to Kanye West added belly chain charms to accessorize her look, posing with water droplets all over her skin. Kim is now worth $1.7 billion, with most assuming the bulk of her net worth to be thanks to SKIMS.

“I’m all about comfort and glamour at the same time. I always think you can do it all, so why not have everything that you need as far as your products?” Kim told Harper’s Bazaar as she discussed her brand.

Kim earned over 1.8 million likes for this Instagram photo, one showing her turning away from the camera as she posed waist-deep in ocean waters. Rocking teeny bikini bottoms and a wet cropped tee, she even had sister Khloe Kardashian saying: “I can’t handle the hotness!” Kim is followed by 361 million on Instagram.